Emphasizing our 50+ years of history and achievement, Sea Ray will continue to lead the marine industry in the manufacture and sale of an extensive line of superior quality fiberglass boats.
Our products will combine innovative styling, design and advanced engineering concepts with distinct and prestigious brand images. We will promote our growth, market share and profitability by distributing our products through a worldwide network of marine dealerships to which we will provide appropriate training, support and development.
Our mission will be accomplished by continuing to attract and develop highly motivated and skilled employees. In support of our mission, the following statements commit us to:
• Produce high-quality, cost-efficient boats using superior people, quality materials, and state-of-the-art manufacturing equipment
• Provide our employees with a quality work environment and reward them for superior performance.
• Ensure that Sea Ray customers realize superior satisfaction with our products, suppliers, services, dealers and employees.
• Promote a partnership attitude with our suppliers in an effort to improve our products and services.
• Designate dealers and sales locations that have the potential to achieve desired market penetration and dealer profitability while
better serving the retail customer.
• Employ market development strategies in concert with our dealers with the goal of expanding and improving existing and potential
• Continue our international strategy of addressing foreign competition and opportunities by emphasizing specially designed,
engineered and manufactured products for international markets.